Al Saida
Cable testing, fault location and test-equipment company in Riyadh, working since 1987.
An engineering company with a 37-year track record, presented on a car-garage template with no Arabic. We rebuilt it as a bilingual English/Arabic site with a page for every service.
Unsolicited redesign concept. We audited the public website and built a working alternative. Al Saida is not a client of duzu.
Problems found
- 01
Demo pages from a car-garage template were still live and in the sitemap: a “team member” offering garage services in Tucson, with lorem ipsum text.
- 02
No Arabic version, although Saudi utilities, procurement teams and local Google searches work in Arabic.
- 03
Spam comments with backlinks on the most-viewed page — an article with more than 30,000 views.
- 04
Missing SEO basics: a four-word meta description, no structured data, no share image, and service pages of one or two sentences.
- 05
Outdated software (WordPress 6.0 from 2022, an old slider plugin) and no WhatsApp or quick quote — only a contact form.
What we built
English and Arabic, 43 pages
A full Arabic site with a proper right-to-left layout and Arabic typography, not a translated widget.
14 service pages engineers can trust
Rewritten with the terms buyers search for — VLF, partial discharge, tan delta, fault location — plus a rental fleet table and 24 product lines.
Their real field photos
Crews, test vans and equipment on Riyadh streets replace the stock images and the fake team.
Quotes straight to WhatsApp
Every service page has a quote request with the service pre-selected, and phones get a sticky Call / WhatsApp / Quote bar.
Screens
Tech & SEO notes
- Static HTML on Cloudflare: nothing to hack, fast in Riyadh, free to host.
- LocalBusiness, Service, FAQPage, Breadcrumb and Article structured data; share images on every page.
- Bilingual sitemap with hreflang, and 301 redirects from every old URL so existing rankings carry over.
Want this for your business?
Send us your site. We’ll show you what it’s costing you and what we’d build instead.
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